Adidas Euro 2021

Adidas Euro 2021

Our early inception into the project allowed creative, technical and production to be way more seamless, flexible and efficient. Creative to technical proof of concept occurred early in the development process. UX and creative from agency directly met UI development, technical system design and production from Insert.

Insert responsible for:

All physical instore audio visual equipment including the provision and install of LED ticker screens, LED screens, Touchscreens, Media Servers, Cameras, Printers as well as all associated power and data cabling.

Player Card

Touch based application with photo capture and instant background removal. User also inputs their own unique stats

Jersey Customiser

Touch based application, allowing users to pick their favourite swatches from previous historial national shirts to create their own unique patch work shirt.

Kit Creator

Touch based application, allowing users to design their own shirts using Uniforia styled paint strokes

ALSO...

Fully immersive and engaging 360 Stadium experience. Scanning a QR code launched an in-browser experience of a fully Uniforia branded stadium with animated crowds and advertising banners. Uniforia footballs took centre stage as they rained down from the sky. Users were able to navigate around the stadium, by simply moving their device.

Subbuteo style in browser digital game. In store QR code launched a bespoke multiplayer game, which allowed users to take part in a uniforia meets subbuteo styled 2D table top football game and go head to head against fellow consumers.

All in store digital activation we’re tracked for the entire campaign allowing for useful analytics post events. Details such as number views or activities completed, dwell times as well as social share figures were made available to the client.

Live Events

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Digital

Adidas Euros 2021

Adidas Euro 2021 Adidas Euro 2021 Our early inception into the project allowed creative, technical and production to be way more seamless, flexible and efficient.

Read More »

[ VIRTUAL ]

SERVICES

Remote
Studio
Green Screen
Extended Reality (XR)